Social media scared the hell out of me a year ago.
I didn't where to start. What to post. How to write. Etc.
But I still grew my following to 6,000 people and it has helped Bliinx's sales and fundraising.
I was a newbie.
And I did it.
So you can too.
Now, let me get right into it! You have other sh$t to do ;)
Here's what I would recommend to level up your social following (and selling) 👇👇👇
1. Post every day
I said I'd get right into it. Didn't I?
Well, producing content on a regular basis is core to growing your following.
You have to do it. And get used to it.
There are 2 main strategies that you can use:
- Sniper: Produce very high-quality content but less often.
- Machine gun: Produce a lot of content and post very often.
Build your posting muscle and start writing every day or every week.
What's worked for me is posting at least 3 times a week, and commenting on others' posts, which I'll get to below.
Check out the content flywheel below & twitbox
The goal is to write content about a specific subject that your following cares about.
The concept of "personal monopoly" from Twitbox really helped me focus my content mainly around Product-Led Sales.
2. 90% of the work is on the caption & headline
Your great content is useless if people don't engage with it.
Likes, comments and shares is how your posts spread and more people get to know that you exist and produce great stuff.
Engagement will come almost entirely from your title and your post's caption.
So most of your efforts should go towards making the title of your post and the caption really strong and prone to engagement.
Try writing your headline copy with one of these:
- Insider knowledge
- Immediate pain relief
3. Use LinkedIn Navigator and phantoms to connect with more people
As I mentioned above, you're busy. I am too.
So what I did was set up tools like phantom buster to help me automate repetitive tasks that used to take me hours.
(In the first few months, I would manually add around 50 people per day, 3 times a week on LinkedIn, it would take me 2 hours every time).
For example, I would run a very specific search on LinkedIn Sales Navigator for people that I wanted to connect with (other tech founders in SF, account executives in B2B software, etc.).
I would input that search into a phantom that added those people automatically for me, every day.
Disclaimer: Be careful with automation, as you don't want to go overboard and hurt your new relationships.
For example, I never send automatic messages to my connections on LinkedIn, and won't pitch anyone that I connect with via phantoms.
The goal here is to build a community and produce content around a specific subject.
Not to annoy people. Or be salesy.
So be smart and thoughtful!
4. Take control of your inbox
LinkedIn inbox is a mess.
If you're reading this, you know what I'm taking about.
Keeping track of messages sent and non-replies is excrutiating. And LinkedIn doesn't seem to want to fix the problem anytime soon.
So our team at Bliinx built a blindspot on LinkedIn messages.
What it does is list everyone that you've sent a message to on LinkedIn and hasn't replied.
This way, you keep track of every conversation and follow-up with everyone, without having anything falling through the cracks.
You can even go straight to the corresponding LinkedIn thread by clicking on the last interaction from the blindspot.
It has saved me and other sales reps an average of 2 hours/week and 1 deal every month!
Here's an example from our Gmail addin:
Bliinx's LinkedIn integration is on the premium plan but is offered exclusively for free for the next 6 months! Get started here.
5. Comment on posts from people with bigger audiences
Until you level up your marketing copy and start having posts with high-reach, other people need to come across your profile.
A great way is to write good comments on other peoples's posts.
They need to have bigger followings than you and ideally have your ICP as their main follower base.
Ex: If you're trying to grow your following to eventually sell to marketers & founders, consider commenting on posts from people like Blake Emal or Louis Grenier.
- Make a list of those influencers.
- Follow them.
- Try to be one of the first ones to comment on their posts.
- Comment something of value that will get a discussion going in the replies so that your comments stays on top of the list (LinkedIn ranks comments by relevancy, based on number of replies).
This way their followers will start viewing your page and hopefully follow you :)
6. Exchange work for reach
If comments don't do it fast enough for ya, try collaborating with those who have bigger followings than you.
What they have: Reach
What you have: Blood sweet & tears (aka time).
So get in contact with bigger influencers/companies and try to offer your work in exchange for exposure.
What's in it for them?
- Pages who reach big followings always need content to share.
- People like when other people tell how awesome they are.
- Popular pages always need to reach new people (your following).
By work, I mean:
- Inviting them to your podcast
- Getting on their podcast
- Interviewing them for a content piece
- Providing some exclusive data that they can use in their content
- Etc (you figure it out!).
7. Talk your audiences' language.
Gong is king at this.
They truly understand their audience and talk their language.
And they're not afraid to break the mold in order to relate to their audience: sales reps.
Here's an example:
Authenticity is key to getting people's attention. Especially with all of the garbage posted on social media.
Post like a person, not a robot.
8. Your profile is like a website header
When leads go to your website, you do everything in your power to have them click on your CTAs and convert.
If you're a SaaS companies, your header usually involves:
- Header title
- Social proof
It's the exact same concept for your LinkedIn page.
You need people to hit "Follow" or "Connect" once they end up on your page.
You wouldn't want to work this hard to get people to your page all to leave with "meh..", wouldn't you?
So make sure to have:
- A high-quality headshot.
- A profile description that communicates your value prop and why you're qualified to get your followers' attention. (Example from Blake Emal: Chief Marketing Officer at Copy.ai ✍️ Follow me for tips on building an engaged audience)
- A branded cover visual that support your profile's value prop.
- Pin some featured content on your page.
Love those tips?
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Have a wonderful day ✌️