Getting buy-in for PLG + benefits of product data in the hands of sales w/ Wes Bush at ProductLed

Wes Bush is the founder and CEO of ProductLed.

He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world.

After working for some of the worldโ€™s fastest-growing companies in the world, today he trains teams around the globe on how to turn their product into a powerful growth engine.

In this episode, Wes and I dive deep on:ย 

  • Getting buy-in for product-led growth.
  • How to transition from sales-led to product-led.
  • Benefits of product data in the hands of sales reps.
  • How companies like Slack drive 40% of their revenue with product-led sales.

Hope you enjoy ๐Ÿ”ฅ

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