Value First:

The product-led sales podcast

A weekly show where Fred interviews product-led sales and growth leaders who share their secrets on how to grow revenue at SaaS companies.

Growing to millions in ARR as a 3-person team with Esben @Userflow

Esben Friis Jensen is the founder and Chief Growth Officer at Userflow

In this episode, we talk about:

  • How to leverage product-led sales to grow to millions of ARR without adding more employees.
  • The importance of not making your PLG strategy too complicated.
  • Using automation and contextual touchpoints to scale customer acquisitions.
  • Biggest mistakes to avoid when setting up sales at an SMB SaaS.

Enjoy 🤩 

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